|

Brochures

|

Business Cards

|

If you can't find what  you need , give us a call on

01704 893938

FREE NEXT DAY DELIVERY ON UK ORDERS

Flyers

Leaflets

|

|

|

Brochures

|

Business Cards

|

If you can't find what  you need , give us a call on

01704 893938

FREE NEXT DAY DELIVERY ON UK ORDERS

Flyers

Leaflets

|

|

Blog Post

Blog Post

16

May

2015

Using postcard printing as an effective marketing tool.

 

For many people a postcard is something that you send when on holiday, however many businesses are realising the value of postcards as a marketing tool.

 

With limited resources, businesses are increasingly seeking a cost effective method to target both new and existing customers. Direct mail has long been used by businesses as a method to get their message out to the masses and has normally been used with a combination of letters, brochures and envelopes. However, postcard campaigns capitalise on the saying ‘a picture speaks a thousand words’ and are a highly visual way to get your message across to your prospects. In addition, as long as the design of the postcard has been thought out well with a cool design, clear message and a prominent ‘call to action’ – it makes the right impact the moment that it is picked up by the recipient.

 

There tends to be a couple of approaches to a postcard campaign, and the most appropriate obviously depends on your objectives and your audience.

 

The first approach is a teaser campaign where the idea is not to reveal all of the detail about your products or services, but to leave the recipient wondering who sent the postcard, and what the message was. The postcard could include quirky or cool images that help set the scene, or maybe a photograph showing the product or service with a caption, but no further details. The first teaser piece is normally followed up by another postcard with detailed information and some form of ‘call to action’ like the business website, or a phone number for the reader to ring to place an order or seek out further information.

 

Alternatively, you may chose a more direct approach by directly promoting your product, service or event. The main thing to remember is that the most effective campaigns need to try and persuade your customer to action and this generally works by leaving some element of mystery within the postcard. You need to make them curious to know more about your offering.

There are a few considerations to create fab postcards:

 

  • Keep the message short and sweet. Build up customer interest and try to keep your message as simple as possible. Don’t explain all the details, but tease the reader and leave them wanting to know more.
  • Create visual impact. Postcard campaigns rely on strong visual impact that they provide to their readers, so make sure that you choose your images and headlines carefully.
  • Carefully consider your mailing lists – Is your data up to date and current. Is your data geographic or are your targeting customers in a specific business category? Remember the distribution of your postcard may well cost more than the production of the postcard itself, and vast amounts of time and money can be spent here. If you are in doubt, test your campaign first on a small selection so that you can gauge your response rates.

Order a fantastic FREE Sample Pack

The PrintRobot Guarantee

 

In the highly unlikely event that you are not delighted with your full colour printing we will either replace it free of charge or offer you a full refund.

 

This is our promise.

Copyright 2014 - Ultragraph Ltd  -  PrintRobot is a trading name of Ultragraph Ltd

PrintRobot - Everything

you need to know!

Order a fantastic FREE Sample Pack

The PrintRobot Guarantee

 

In the highly unlikely event that you are not delighted with your full colour printing we will either replace it free of charge or offer you a full refund.

 

This is our promise.

Copyright 2014 - Ultragraph Ltd  -  PrintRobot is a trading name of Ultragraph Ltd

PrintRobot - Everything

you need to know!