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Blog Post

Blog Post

16

May

2015

The success of your flyer printing campaign depends on many factors from design sense to communication skills and marketing know-how.

 

With so many elements involved, there’s always a risk of your message getting lost on its way from your brain to your soon-to-be satisfied customers’. So we’ve come up with five creative tips for using leaflets and flyers, making sure more of them end up in the right hands and work harder to drive your business.

 

1. Plan

The most important part of an effective leaflet campaign starts with a clear idea of who you’re talking to. This colours how you approach everything from the leaflet design to the wording and distribution. So for instance if you are promoting a club that plays electronic dance music, you know your demographic is going to be 18 – 35, cool and trendy, so you can go mad with flyer designs featuring futuristic fonts, bright colours and wacky imagery. Meanwhile leaflet designs for a boutique need much more sophisticated with clever use of subtle imagery, high quality product shots and a clean choices of fonts.

 

 

2. Keep a lid on the content

Don’t try to say too much! A common mistake many businesses make is trying to fit too much information onto their flyers. Your flyer should just be the opener – you can get use social media further down the line (so be sure to include this info) or even speak to your clients if they give you a ring or visit your place. Work out what you want to say, and keep it brief. Think of a strong headline as most people won’t read on much further. Make it strong or curious so that it grabs their attention.

 

3. Use well-chosen graphics

Do you know the saying that ‘a picture tells the story of a 1,000 words’ – well it’s true. A well-chosen image can instantly imprint a powerful punch that can make a person stop and pick up your flyer. You can literally channel all the positive values of your chosen pic into your brand, event or promotion by way of the print leaflets. Complement your imagery with fonts and colourways that reflect the nature of your offering and don’t forget to make full use of the possibilities that full colour printing can offer. Don’t forget about your choice of paper for your leaflets either. The tactile nature of paper can have a massive effect on the recipient of your leaflets. If you need help request one of our sample packs.

 

 

4. Make it happen

Now that you have a person’s attention – what are you going to do with it? Make sure your ‘call to action’ stands out, and is attractive enough to provoke a positive response – even if that’s just putting it in their bag for later. Try discounts, coupons or special promotions that are worth a second look. Remember to test out different layouts and designs over time to work out what works best for your business. You could go all hi-tech and use a QR code on your flyer printing to help you track the response rate and direct people to more information online.

 

5. Go for it!

So you’ve found design inspiration, put it all together and done all of the hard work. Don’t fall at the final hurdle by randomly frittering away your lovely leaflets. Make sure that you research your target audience and furthermore research the right way of getting your leaflets out into the marketplace. We’ve produced blog posts on the how to distribute your printing follow this link for the article.

 

 

Order a fantastic FREE Sample Pack

The PrintRobot Guarantee

 

In the highly unlikely event that you are not delighted with your full colour printing we will either replace it free of charge or offer you a full refund.

 

This is our promise.

Copyright 2014 - Ultragraph Ltd  -  PrintRobot is a trading name of Ultragraph Ltd

PrintRobot - Everything

you need to know!

Order a fantastic FREE Sample Pack

The PrintRobot Guarantee

 

In the highly unlikely event that you are not delighted with your full colour printing we will either replace it free of charge or offer you a full refund.

 

This is our promise.

Copyright 2014 - Ultragraph Ltd  -  PrintRobot is a trading name of Ultragraph Ltd

PrintRobot - Everything

you need to know!