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The Importance of Colours in your Design
The psychology behind the use of colour can have a significant impact on our perception of products. Colours can cause us to pass judgements and generate emotions. Signage, commands, packaging and web sites all use colour to evoke reactions.
When it comes to design it’s worth taking time to consider how you want your customers to react to colour schemes. Here we have a look at some colours and the potential implications they have. Take time to reflect on some of the examples and how they highlight the use of colour.
The colour red is perhaps the most powerful of all colours. Red is often associated with leadership and power itself. Red dresses and red ties are often used in the boardroom to create a focal point when someone is delivering a presentation.
Red is a colour of life, associated with blood. It promotes determination, action, and an energizing of the spirit. It’s often used as a colour to promote love and sexuality; think Valentine’s Day and images of the heart. Sometimes however red is associated with anger such as the red mist.
In the Far East and China red is the colour of luck, and is often used symbolically at weddings.
Some prominent examples of the use of red include the Labour Party, Manchester United, Liverpool and Arsenal FC, British Red Cross and Red Nose Day.
The colour blue is known for being a colour that promotes calmness, conservatism, reliability and responsibility. It promotes one to one interaction and is seen as dependable. Whereas other colours may spark excitement and surprise blue is a colour that is predictive and non-threatening.
There is a heavenly feel to the colour blue when we think of blue skies and calm blue seas which promote tranquillity. However blue can sometimes promote sadness with sayings such as ‘feeling blue.’
Some prominent uses of the colour blue in society include the Conservative Party, Facebook and Twitter brands and the NHS Logo.
Yellow has significance on a number of levels. The lightest colour across the spectrum, yellow is a colour that illuminates and uplifts people; when we think yellow we often think of the sunshine or beautiful summery flowers that bring the planet to life.
Yellow often relates to mental well-being, mental stimulation and agility. As a colour of communication it is also referred to as the colour of the networker or the journalist. On the downside yellow can be seen as too bright and for older people it may be a colour which is to vibrant. In some cultures it is also seen as a cowardly colour or used to refer to hazards.
Significant uses of yellow in society include the Yellow Pages, the Yellow submarine or the Brazilian Football Team strip.
Black of course is a dark and fearful colour which provides us with feelings of the unknown. It is a colour which allows all other colours to come to life and is often used in relation to death.
Black is also used often formally within the business world for use in attire and its mysterious quality also has a sexual allure in many cultures.
Whilst on the subject of clothing black is often seen as a slimming colour and the use of black in interior design can often make rooms appear smaller. Black is often used in popular culture, especially for teenagers who use it as a colour of rebellion. In general the use of black in terminology often has negative connotations such as ‘Black Sheep’, ‘Black Market’ or ‘Blackout’. In society references to black might include the New Zealand All Blacks in Rugby, Chanel and the MTV logo.
The use of colour is vital in design and can evoke so many feelings. Next time we’ll have a look at some more colours and how they can affect the psychology of your branding and design.
To discuss colour in your next print job, give our design team a call on 01704 893938