PrintRobot - Online Full Colour Printing Solutions

Continuing with the series of posts about online printing services, today we’ll look into two similar and very effective types of printing services, leaflets and flyers printing services.

Both printing methods are ideal to promote products, services, events and brand awareness, with leaflets and flyers you can pass your message straight to your prospect, especially if you are distributing it on the streets, sometimes leaflets and flyers left on mailboxes never get read and in some countries for example the UK, there are laws to protect citizens from unsolicited mail including leaflets or flyers.

With regards to the printing job, whether you need flyers printing services or leaflet printing services there are a few things that you should consider before choosing a printing company:

1. Size of flyer or leaflet
2. The type and weight of paper to print the flyer or leaflet on.
3. If the leaflets or flyers are to be printed one side or two.
4. Printing method (more on that in soon)
5. Traditional or online printing services
6. The printing company

Bare in mind that list is not in order of priority, is more like a check list you should follow when you hire a leaflets or flyers printing services.

Going back to number four on that list, to choose the right printing method first you need to know exactly what your needs are, do you need quality flyers and leaflets that can be printed fast? Number of copies needed? Do you need a full colour printing service?

One thing is for sure, professionally designed and printed leaflets and flyers will help you gain leverage and success in your business.

This will the first of a series of posts about useful types of online printing services and how your business can benefit from them.

Presentation folders’ potentials are often overlooked, this powerful promotional item can be the key to the success of business because they can hold all the necessary information you need to pass it to your clients.

Any type of business or company can make use of presentation folders; a well designed eye catching folder will impress as well as benefit your target audience.

There a variety of places that you could make good use of presentation folders, such large conferences to keep all the ‘stuff’ that is handed out, small presentations, business meetings or as casual distribution material for example, supermarkets, pharmacies or even fitness centres.

Presentation folders give a professional look to you business and helps to keep your prospect connected to the material inside. Presentation folders are also suitable for any kind of budget your company might have, not to mention they are a great marketing tool to help you stand out from your competitors.

Print Robot Presentation Folders are printed in heavy stock paper for durability at a competitively priced low price.

Nowadays, you can have all sorts of services done via the internet with the guarantee to receive a professional and high quality service without having to leave your office or home.

With online printing services it’s not different, there numerous advantages for doing your printing service online, and in this post I’ll talk about some these advantages.

The first and most important advantage of online printing services is saving you time and money, we all know how little spare time all of us have nowadays. With Online printing services you can do everything from the comfort of your own home or office, from selecting the artwork to choosing where you want it delivered.

Time is money right? So by saving you time you are already saving, not having to drive to the other side of town to take your artwork or to see what the final product will look like plus most online printing companies offer a free delivery service and also cuts out the middle man, so there you are saving money again.

Another point in favour of online printing services is that the printing company doesn’t have to be in your town or county, in Printrobot’s case we serve the whole of the UK and ship your printing job to any inland address for free.

Still not convinced of the benefits of online printing services, please do not hesitate to contact Print Robot and a member of our costumer service team will provide you with the information you need.

Firstly, I would like to define the meaning of insource and outsource from a business standpoint.

Insourcing is the decision to create new or maintain controls of a business activity using resources within the same company internally.

Outsourcing is the purchase of labour or services from an outside source, i.e. subcontracting a process to a third party company.

Now that we understand what outsource and insource is, let’s get back to the main subject of this article which is outsourcing your printing services and here are 5 reasons to do so.

Time - Time is any businesses biggest enemy, so whenever we find a way to save time we should do so. Outsourcing your printing services can save you precious time that can be dedicated to other more important tasks. There are hundreds, maybe thousands of online printing companies offering online printing solutions, from the initial design to the final printing product including the delivery - all done with a few mouse clicks from your own office.

Money - If it saves you time it will save you money. How many times have you heard that time is money? Subcontracting your printing services saves you money in other areas too, such as equipment operation and maintenance, supplies and the need to hire additional staff to manage and work in your printing department; this takes us to reason number 3.

Staff - To complete your printing services in-house, you will need to hire more staff members, a designer, machinery operators and possibly someone to be in charge of the area.

High Quality - Leave it to the professionals! Letting a specialised printing company take care of your printing services is a wise decision, not only for the reasons listed above, but also with regards to quality. Professional printing companies always work with the best machinery and consumables in order to provide top end products to its clients.

Make a Great First Impression - We live in world that it is all about appearances, appearance is everything and first impressions are crucial to the success or failure of a business deal. A professional printing company can help you design and print effective direct mail which will increase your business appearance of professionalism.

In today’s business market, the more professional and authoritative a company looks, the higher its chances of succeeding.

We lifted an article from a GSPR Marketing Communications agency and it offers extremely practical advice on how you can stay at the forefront of your customers minds in the tough ecomomic climate.

The overwhelming advice is that you should continue with your marketing and promotional activity even if you have to cut back on what you’re spending. The key is to carry out consistent amounts of quality activity and try to keep at the forefront of your customers mind.

Read on to see what GSPR have to say and don’t forget that the printed word is still one of the best ways of reaching out to your existing and potential customers. Our range of printed products such as our leaflets, presentation folders and postcards can be used in a variety of ways to keep your messages out there. If you need any help with ideas for case studies or customer profiles or any of the ideas below, please contact the team at PrintRobot

HOW TO RAISE YOUR PROFILE AND PUNCH ABOVE YOUR WEIGHT

Too often in a recession it’s the marketing budget that’s first to go. It’s almost a knee jerk reaction for most companies, who view marketing as an expense and not an investment. Despite numerous research reports (like the latest McKinsey one) proving that companies that axe marketing budgets in a recession have either failed or significantly underperformed, most don’t have the nerve or vision to read ‘downturn’ as ‘opportunity’.

So now is NOT the time to disappear from view.  When you really need to stay visible to customers and prospects, re-focusing resources on a sensible PR and communication programme can help to get your business noticed and keep your services front of mind. It’s cost effective and above all an opportunity for smaller companies to raise their profile and punch above their weight.

The key is staying focussed and spending wisely. Here are some practical pointers to what you can do to get your business noticed while others are cutting back:

UNDERSTAND YOUR PROSPECTS

These might be sectors you are already selling to, or new sectors that you haven’t tried before. Determine what’s driving them, the areas where you can add value and shape your offering accordingly.
It’s obvious really but frequently overlooked. Successful companies really know their customers (Think Tesco’s or Amazon). Poor understanding, by contrast, equates to lost opportunities or messages that simply fail to resonate.  At the same time monitor what your competitors are up to – this too can provide ideas.

STAY VISIBLE

Getting your business noticed and keeping your products and services front of mind are crucial. Focus on the print and online media that reflect the audiences you are trying to reach – which websites do your customers/prospects visit and rate?  Which trade media do they read?  If you are marketing locally which business publications and business sections of local papers are there? Be clear about the decision maker you are targetting - the Financial Director, the Operations Director or perhaps the owner manager?  Who influences the decision to choose your products or services?  Understanding your customers and the media they read, can help you reach them. 

ISSUE YOUR OWN RELEASES

Why not issue regular news stories about your services and offerings to these websites and media you’ve thought about?  You could include any special offers and incentives you introduce, plus publicise your customers in contract wins and successes.

Use current events as an opportunity to write for the letters page or to offer opinion or comment on issues of the moment – GET YOURSELF HEARD – it’s not as hard or as costly as advertising and it will carry more credibility!

Use directories - get listed in print & online product & service directories – many are free or low cost.

MAXIMISE SUCCESS & BUILD CREDIBILITY

In a recession customers need assurance they’re doing the right thing.  So build your credibility and their confidence by putting out information that validates your offering including:

·       Short case studies on the customers you’ve benefited

·       Endorsements and quotable quotes

·       Reviews and awards

How?  By putting quotes in proposals, customer letters and in the press. Highlight them on your web site. Send case studies with a relevant topical twist to local and vertical media.

Then capture the coverage you receive – share it with prospects and display it prominently in your web and e-marketing.

WORK YOUR EXISTING CUSTOMERS / KEEP IN TOUCH
Getting new customers on board is important, but focusing on your existing customers, those with whom you have already done business, will pay dividends.  Keep your company visible and front of mind as they are far more likely to choose a company they know than one they don’t.

Keep them updated with what you are doing – personal email or letter works best. Offer special incentives for repeat business. Sharing your knowledge and expertise will help to increase your value to them.

WEBSITE
Get your web site up to scratch. Ensure it’s updated, current and dynamic with compelling propositions for the audiences you are targeting. Include customer endorsements and case studies. Make it crystal clear what you’re offering is, how you do business and how to contact you. Above all make your site easy to find and reference your website in all communications

Our A4 Presentation folders are a really neat way of presenting your documents to your clients. Available in three different board weights and your choice of gloss or silk finishes they are the perfect choice when you need to stand out from the crowd.

To add that extra special feel to your presentation folder why not have them either a gloss or matt laminated. This will create a luxurious feel as well as protecting the printed surface of your presentation folder from scratches and marks.

If you require A4 leaflets printed to accompany your presentation folder you can simply order them via the leaflets section of our website, or if you need a number of different inserts or leaflets printing, please phone our office on  01704 893938  and we will work out a package price for your project.

Don’t forget about design either. Our professional graphic designers are available to create beautiful designs that will make you stand out from the crowd

The simple act of thanking customers for their business  with a kind word can help businesses increase customer loyalty. And in lean economic times, keeping loyal customers can be a gift to a business’s bottom line.

If you’re looking to create the right impression with your customers, a presentation folder is a great way doing so.

You will know that when you are preparing quotations or reports for your customers and you need to include a number of documents such as product leaflets, brochures, case studies, and letters etc it is nice to have them all presented together in a great quality presentation folder that has been professionally designed and fits in with your corporate identity, ensuring that all of your important documents are kept together easy to hand whilst portraying the right image.

Our PrintRobot presentation folders are available in a range of different shapes, paper weights and finishes, and can be customised online so that you end up with exactly what you want