PrintRobot - Online Full Colour Printing Solutions

Our Full Color Flyers provide an eye-catching, professional representation of your business – remember, in today’s rapidly expanding and ever-changing marketplace, first impressions are essential, and one of the very few things a customer has to go by when selecting with whom to do business. How can you measure the true impact of utilising attractive, professional full colour flyers to tell people about your business? How do you determine how much it might add to the reputation of your firm or to demonstrate your attention to detail and your commitment to the needs of your customers? Colours bring feelings and sensations to an experience that may otherwise seem boring or mundane. How many times have you picked up a standard old brochure, and after looking at the cover, threw it right into the bin? Now think about when you see a full colour brochure or full colour flyer - your eyes are naturally drawn in and you look at it without even thinking!

Get Your Full Colour Flyers

Having professional full colour flyers will help you look great all the time! Why settle for second best when you can have terrific full colour flyers to tell people about your business and be number one? Let these full colour flyers do the talking for you; the vivid colours will literally pop out of the materials and bring the customers to your doorstep!

Print flyers are a unique way to advertise a business or organization with a minimal outlay of expenditure and effort.  This is not to say that print flyers should be a thrown together affair that doesn’t reflect favorably upon the professionalism or quality of your business or the information that you are attempting to convey. Often, these flyers are used to announce various types of special events or activities that will be of interest to your customers or potential customers. Since these events are not created in a vacuum, they should be incorporated into the overall marketing plan of your business.

Sales

One of the reasons for print flyers is to announce special plans or price reductions that will be of interest to clients or potential clients. A company may call a price reduction a sales event, with emphasis on “prices slashed” or other terminology to highlight the fact that there is special price consideration being given to specific products.  The sale may even be store-wide. Preparing a flyer to be distributed to a preferred customer list just makes good sense.  It not only provides unique advance information to encourage buyers to take advantage of the sale, it also helps the company keep in touch with preferred customers.

Company Launch

When a company is preparing a startup plan, it usually includes the preparation of various printed materials. These may be brochures, advertising documents and other printed materials.  Among these materials, print flyers should be included to highlight the launch of a new company. They can serve as an adjunct to brochures, which are usually a more general informational document portraying the overall characteristics of the company.  In other words, a brochure describes who the company is and what its purpose for existence is, while a flyer talks about what is currently happening at the company.

Seasonal Events

Print flyers may be created in order to describe upcoming seasonal events in the business or organization. For example, many companies have special sales or featured items around the holiday season.  Rather than placing ads about each holiday sale or item individually, why not prepare a flyer that highlights a few of the items that are especially significant in terms of suitability or cost benefits? The seasonal events that are included in business flyers don’t have to be limited to the holidays.  A change of seasons often means a change in fashion, which encourages a retail business to reduce inventory in preparation for the next season’s stock.

Recognition

Your business or organization can take advantage of print flyers to recognize special events or important people that are associated with your company.  For example, recognition of an award presented to an employee or another member of the community is a good way to get positive recognition for the individual and the company alike.  Perhaps your business wants to sponsor a food bank or other charity drive for the community. A flyer provides a great way to explain to potential donors what you are doing and why.

If you’re interested in finding out how printed flyers can work for you, get in touch with a professional printer like PrinRobot.co.uk. PrintRobot’s team of design experts can answer your questions and help you create a vibrant, dynamic flyer in no time. Plus, they will produce a finished product that is both professional and cost-effective. For printed flyers that simply can’t be beaten, PrintRobot.co.uk is the answer.

While looking for flyer printing companies, there are several aspects up for consideration. First and foremost, the flyer printing company that you choose must fit your budget as well as your idea of professional quality results. Every flyer printing project will vary in purpose and details; however, projects do not differ when it comes down to getting the most from the money you spend. Following specific guidelines when you are selecting a flyer printing company can pay off in dividends and establishing a long term professional relationship with a good company is priceless.

Four questions you should ask of yourself before selecting a flyer printing company:

1. Is the Flyer Printing Company Reputable?

Before you sign a contract or order from any flyer printing company, you must be certain that they have a good reputation. When a flyer printing company has a great record of service, you can feel much more comfortable ordering your flyers through them.

2. Is the Flyer Printing Company the Right Size for Your Needs?

What difference does size make in terms of personalised and effective service? Well, if the flyer printing company is large, your projects may be in danger of getting lost in the shuffle. At the same time, if your projects are rather large in size, a small company may not be able to handle the job with a fast turn around. You need a flyer printing company that is flexible and willing to expand itself to focus on your projects. Make sure to make your expectations very clear to the flyer printing company when you inquire about their service so they understand the scale of the projects you will offer them.

3. Does the Flyer Printing Company Have the Relevant Experience?

Experience is not just about how many years a company has been in business. Real experience comes from taking second looks and advancing techniques to go along with changes in the market and specific targeting of customers. A flyer printing business that changes their techniques over the years is much more favourable than one that insists on keeping with their same old processes. When you review the work samples provided by the flyer printing company, look for changes in their technique over time. If all their advertising appears the same, you should move on to a company that offers fresh work.

4. Is the Flyer Printing Company Cost-Effective?

No matter the size of your own company, cost is a major factor involved with all of your marketing needs and the flyer printing company is no exception to the rule. This does not mean you should go with the flyer printing company that offers the cheapest prices. Every wise businessperson knows that the lowest prices can end up costing more when the quality suffers. The flyer printing company that you choose as a partner in your advertising should balance reasonable cost with professional quality work.

With all the software available at your fingertips, you may think that you can save costs by doing your flyer printing yourself. The fact is that you may save money initially, but in terms of time and professionalism, doing your flyer printing yourself can cost you. Professional flyer printing is a better option for many reasons. When you choose the right printing company, results are guaranteed and deadlines are always met. The majority of professional printers are willing to work with your budget and go through layouts and information with you.

Professional Flyer Printing Offers Guaranteed Results

Not only do professionals tend to do it better in the first place, when you go through a reputable flyer printing service, you can expect guaranteed results. Professionals know how to use fonts and colors to grab attention and keep interest. They also understand the intricacies of proper design, including the use of white space. Let the flyer printing service know what you want to express with your flyer and the date you will need it. A professional service will do the work thoroughly and in a minimal amount of time. Their own success depends on the quality and reliability of their services and most offer money-back guarantees on their flyer printing services.

Professional Flyer Printing Offers Fast Results

When you are advertising a big event, you must have your flyers for the even days or even weeks ahead of time. When you use a good service, you will be assured of timely delivery of your flyers. If you are trying to do the flyers by yourself, you will lose time better spent on other business activities. A professional flyer printing service succeeds because it offers fast and quality service. When you need a rush job but do not want to sacrifice quality, a flyer printing service is the only way to go.

Professional Flyer Printing is Cost-Effective

Much time and money can be wasted when you try to do your flyer printing on your own or within your business. Instead of going through reams of paper and ink in the effort to learn as you go, hire the professionals. Hazards to using amateur printing include misspellings, design faux pas and improper use of time and money. The best flyer printing services can get the job right the first time. This will save you both time and money. Both your own and your employees’ time are better served with the running of your company.

Professional Flyer Printing Focuses on Design

While professional flyer printing services work off your desires in terms of text and design, they are also able to tell you the best ways to promote your events through the use of flyers. Design is a major part of promotion. The pros know which layouts, colors, fonts and language work the best when it comes to promoting events and products. Let the professionals help you with all your flyer printing needs and you will not be disappointed with the outcome of your campaign.

Print flyers make it possible to create good advertising with little expense or work. This does not mean one should put it together without considering design and information. Flyers are most often used for advertising special events to regular and potential customers. Use print flyers to complement your other forms of marketing for a more broadened customer base. Whether advertising sales, special events, or new product launches, print flyers are appropriate additions to your marketing campaigns.

Print Flyers for Special Announcements

A print flyer for a sales event will include such phrasing as “Everything Half Price”, “Low Prices on ‘these items’”, “Limited Time Only” and other advertising meant to convince customers to buy from your company. Print flyers are often sent to customers who have purchased or inquired about products from your business. Rewarding customers by giving them advance notice of sales lets them know you are paying attention to their needs and appreciate their business. Flyers can remind your customers of what you have to offer them and bring them back over and over again.

Print Flyers for Company or Product Launches

When you are starting up your business, you will need to announce it to the masses. Print flyers are one means of letting people know that you exist and what it is you have to offer them. They should be included in packages with brochures and sales letters. The brochure and sales letter goes into detail regarding the services you have to offer while the print flyer lets them know how your product launch will benefit them (grand opening deals…) or the latest news about your company. Product launch campaigns can be advertised using flyers as well.

Print Flyers for Seasonal Events

Holidays and seasons call for special pricing, possible new products and print flyers with which to announce them. End of season sales are obvious information for print flyers. When one season is leaving and another on its way, your product line may shift accordingly. For example, beach toys and swimsuits are not appropriate autumn wear, but a sale can help clear them out as many will buy ahead to get a great deal. Holidays may call for entirely different items or a sale in honor of the holiday.

Print Flyers for Community Purposes

Using flyers to announce your sponsorship of community issues such as charity events serves two purposes. One, your name is seen without dollar signs and associated with humanitarian causes and two, you can let everyone in the community know about the charity and bring in that much more money to help people in need.

Flyer printing opens up new opportunities to get the word out about your company. Those who do not watch a lot of television or browse the net frequently pay more attention to the written word – especially when the written word takes up one page that is designed with marketing in mind. The reasons for flyer printing are numerous. This is one area of marketing you can incorporate with little expense. It is worth your time and money to find a good flyer printing service.

Continuing with the series of posts about online printing services, today we’ll look into two similar and very effective types of printing services, leaflets and flyers printing services.

Both printing methods are ideal to promote products, services, events and brand awareness, with leaflets and flyers you can pass your message straight to your prospect, especially if you are distributing it on the streets, sometimes leaflets and flyers left on mailboxes never get read and in some countries for example the UK, there are laws to protect citizens from unsolicited mail including leaflets or flyers.

With regards to the printing job, whether you need flyers printing services or leaflet printing services there are a few things that you should consider before choosing a printing company:

1. Size of flyer or leaflet
2. The type and weight of paper to print the flyer or leaflet on.
3. If the leaflets or flyers are to be printed one side or two.
4. Printing method (more on that in soon)
5. Traditional or online printing services
6. The printing company

Bare in mind that list is not in order of priority, is more like a check list you should follow when you hire a leaflets or flyers printing services.

Going back to number four on that list, to choose the right printing method first you need to know exactly what your needs are, do you need quality flyers and leaflets that can be printed fast? Number of copies needed? Do you need a full colour printing service?

One thing is for sure, professionally designed and printed leaflets and flyers will help you gain leverage and success in your business.

This will the first of a series of posts about useful types of online printing services and how your business can benefit from them.

Presentation folders’ potentials are often overlooked, this powerful promotional item can be the key to the success of business because they can hold all the necessary information you need to pass it to your clients.

Any type of business or company can make use of presentation folders; a well designed eye catching folder will impress as well as benefit your target audience.

There a variety of places that you could make good use of presentation folders, such large conferences to keep all the ‘stuff’ that is handed out, small presentations, business meetings or as casual distribution material for example, supermarkets, pharmacies or even fitness centres.

Presentation folders give a professional look to you business and helps to keep your prospect connected to the material inside. Presentation folders are also suitable for any kind of budget your company might have, not to mention they are a great marketing tool to help you stand out from your competitors.

Print Robot Presentation Folders are printed in heavy stock paper for durability at a competitively priced low price.

Nowadays, you can have all sorts of services done via the internet with the guarantee to receive a professional and high quality service without having to leave your office or home.

With online printing services it’s not different, there numerous advantages for doing your printing service online, and in this post I’ll talk about some these advantages.

The first and most important advantage of online printing services is saving you time and money, we all know how little spare time all of us have nowadays. With Online printing services you can do everything from the comfort of your own home or office, from selecting the artwork to choosing where you want it delivered.

Time is money right? So by saving you time you are already saving, not having to drive to the other side of town to take your artwork or to see what the final product will look like plus most online printing companies offer a free delivery service and also cuts out the middle man, so there you are saving money again.

Another point in favour of online printing services is that the printing company doesn’t have to be in your town or county, in Printrobot’s case we serve the whole of the UK and ship your printing job to any inland address for free.

Still not convinced of the benefits of online printing services, please do not hesitate to contact Print Robot and a member of our costumer service team will provide you with the information you need.

Firstly, I would like to define the meaning of insource and outsource from a business standpoint.

Insourcing is the decision to create new or maintain controls of a business activity using resources within the same company internally.

Outsourcing is the purchase of labour or services from an outside source, i.e. subcontracting a process to a third party company.

Now that we understand what outsource and insource is, let’s get back to the main subject of this article which is outsourcing your printing services and here are 5 reasons to do so.

Time - Time is any businesses biggest enemy, so whenever we find a way to save time we should do so. Outsourcing your printing services can save you precious time that can be dedicated to other more important tasks. There are hundreds, maybe thousands of online printing companies offering online printing solutions, from the initial design to the final printing product including the delivery - all done with a few mouse clicks from your own office.

Money - If it saves you time it will save you money. How many times have you heard that time is money? Subcontracting your printing services saves you money in other areas too, such as equipment operation and maintenance, supplies and the need to hire additional staff to manage and work in your printing department; this takes us to reason number 3.

Staff - To complete your printing services in-house, you will need to hire more staff members, a designer, machinery operators and possibly someone to be in charge of the area.

High Quality - Leave it to the professionals! Letting a specialised printing company take care of your printing services is a wise decision, not only for the reasons listed above, but also with regards to quality. Professional printing companies always work with the best machinery and consumables in order to provide top end products to its clients.

Make a Great First Impression - We live in world that it is all about appearances, appearance is everything and first impressions are crucial to the success or failure of a business deal. A professional printing company can help you design and print effective direct mail which will increase your business appearance of professionalism.

In today’s business market, the more professional and authoritative a company looks, the higher its chances of succeeding.

We lifted an article from a GSPR Marketing Communications agency and it offers extremely practical advice on how you can stay at the forefront of your customers minds in the tough ecomomic climate.

The overwhelming advice is that you should continue with your marketing and promotional activity even if you have to cut back on what you’re spending. The key is to carry out consistent amounts of quality activity and try to keep at the forefront of your customers mind.

Read on to see what GSPR have to say and don’t forget that the printed word is still one of the best ways of reaching out to your existing and potential customers. Our range of printed products such as our leaflets, presentation folders and postcards can be used in a variety of ways to keep your messages out there. If you need any help with ideas for case studies or customer profiles or any of the ideas below, please contact the team at PrintRobot

HOW TO RAISE YOUR PROFILE AND PUNCH ABOVE YOUR WEIGHT

Too often in a recession it’s the marketing budget that’s first to go. It’s almost a knee jerk reaction for most companies, who view marketing as an expense and not an investment. Despite numerous research reports (like the latest McKinsey one) proving that companies that axe marketing budgets in a recession have either failed or significantly underperformed, most don’t have the nerve or vision to read ‘downturn’ as ‘opportunity’.

So now is NOT the time to disappear from view.  When you really need to stay visible to customers and prospects, re-focusing resources on a sensible PR and communication programme can help to get your business noticed and keep your services front of mind. It’s cost effective and above all an opportunity for smaller companies to raise their profile and punch above their weight.

The key is staying focussed and spending wisely. Here are some practical pointers to what you can do to get your business noticed while others are cutting back:

UNDERSTAND YOUR PROSPECTS

These might be sectors you are already selling to, or new sectors that you haven’t tried before. Determine what’s driving them, the areas where you can add value and shape your offering accordingly.
It’s obvious really but frequently overlooked. Successful companies really know their customers (Think Tesco’s or Amazon). Poor understanding, by contrast, equates to lost opportunities or messages that simply fail to resonate.  At the same time monitor what your competitors are up to – this too can provide ideas.

STAY VISIBLE

Getting your business noticed and keeping your products and services front of mind are crucial. Focus on the print and online media that reflect the audiences you are trying to reach – which websites do your customers/prospects visit and rate?  Which trade media do they read?  If you are marketing locally which business publications and business sections of local papers are there? Be clear about the decision maker you are targetting - the Financial Director, the Operations Director or perhaps the owner manager?  Who influences the decision to choose your products or services?  Understanding your customers and the media they read, can help you reach them. 

ISSUE YOUR OWN RELEASES

Why not issue regular news stories about your services and offerings to these websites and media you’ve thought about?  You could include any special offers and incentives you introduce, plus publicise your customers in contract wins and successes.

Use current events as an opportunity to write for the letters page or to offer opinion or comment on issues of the moment – GET YOURSELF HEARD – it’s not as hard or as costly as advertising and it will carry more credibility!

Use directories - get listed in print & online product & service directories – many are free or low cost.

MAXIMISE SUCCESS & BUILD CREDIBILITY

In a recession customers need assurance they’re doing the right thing.  So build your credibility and their confidence by putting out information that validates your offering including:

·       Short case studies on the customers you’ve benefited

·       Endorsements and quotable quotes

·       Reviews and awards

How?  By putting quotes in proposals, customer letters and in the press. Highlight them on your web site. Send case studies with a relevant topical twist to local and vertical media.

Then capture the coverage you receive – share it with prospects and display it prominently in your web and e-marketing.

WORK YOUR EXISTING CUSTOMERS / KEEP IN TOUCH
Getting new customers on board is important, but focusing on your existing customers, those with whom you have already done business, will pay dividends.  Keep your company visible and front of mind as they are far more likely to choose a company they know than one they don’t.

Keep them updated with what you are doing – personal email or letter works best. Offer special incentives for repeat business. Sharing your knowledge and expertise will help to increase your value to them.

WEBSITE
Get your web site up to scratch. Ensure it’s updated, current and dynamic with compelling propositions for the audiences you are targeting. Include customer endorsements and case studies. Make it crystal clear what you’re offering is, how you do business and how to contact you. Above all make your site easy to find and reference your website in all communications